General information

With this workshop you gain inspiration on how to actively share your innovation in a way that suits your own style and pace. We will share practical tips on how to use marketing and sales as a strategic tool in your early entrepreneurial journey.
We provide you with tools, formats and examples to further build on visibility, without losing your focus.

After this workshop:
You understand the importance and value of marketing and sales strategy, towards investors, funds and future customers. You can build a personal plan: how to make your innovation visible, understandable and attractive. And you can tell your story in a way that counts; from pitch to LinkedIn post, from conference to one-on-one conversation.

For whom?
For enterprising researchers and novel entrepreneurs who work on groundbreaking technologies and want to learn how they can already build on market value and credibility.
While this workshop is tailor-made for TTT teams, it is also open to all interested parties with appropriate motivation.

Speaker

Ivo Kleine Schaars, communications strategist at Bureau Handstand

Ivo has been an entrepreneur for 16 years and co-founder of the communications agency Handstand. While studying Communication Sciences at the University of Twente, he was a breakdancer. Now he empowers enterprising professionals with a mission by showing them how to take to the stage in a way that suits them. And if you ask nicely, he might even do a “handstand”.