General information
Every founder believes their idea is the key to solving a real-world problem, but can you prove it solves a real problem? Market research is more than a checkbox. It’s your personal navigation tool. It helps you deeply understand your customers and competition, map out opportunities and risks, get aligned with your strategic partners on the impact you aim to make.
Join this hands-on workshop tailored for researchers and tech transfer professionals that want to substantiate their go-to-market strategy. Learn how to turn your research into a venture-ready idea backed by data. Understand what tools can help you to do market research better and faster.
Organized in close cooperation with Golden Egg Check – experts in deeptech market analysis and since 2022 GEC also invests in early-stage tech startups and connects them with top-tier investors.
Speakers
Nico Nijenhuis
Iryna Pranovich
Program
Walk-in, coffee and tea
Companies and speaker introduction
by Iryna Pranovich and Nico Nijenhuis
Theoretical block; WHY's: Why it's important
Key partners, key definitions, simplified. Is it all about the numbers? Impact case
Q&A
Interactive and theory: HOW OGs vs AI
How to approach your market research: the right questions to ask & relevant tools.
Key takeaways + Q&A
BREAK
Cases + presentations “Prepare your market research template“
Curated groups, own/combined cases
Key take aways + Q&A
Informal drinks
Partner
Registration
Contact
Smart Industry
Nico Nijenhuis
Circular Technology
Maurits Burgering
MedTech
Esther Rodijk
Privacy Statement
Cookie Policy
General terms and conditions
Privacy & Terms
Privacy Statement
Cookie Policy
General terms and conditions
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